5 Content Marketing Strategies for Dynamics ISVs That Actually Work

By Sam Meloeny

May 9, 2023

Microsoft Dynamics users are seeking different kinds of content than they were just a few years ago, and it is important for Dynamics ISVs and Microsoft partners to adjust their marketing strategies to attract desirable sales leads.

To create effective content, it is important to recognize that different users prefer different types of content that tend not to overlap. For example, a user who prefers white papers may not watch videos and vice versa. As a result, resellers need to utilize various forms of content to deliver the same message, such as a printed white paper and a video webcast.

When it comes to content marketing for Microsoft Dynamics ISVs (Independent Software Vendors), there are several methods that can be effective. Here are a few options:

  1. Case Studies: Microsoft Dynamics ISVs often specialize in providing custom solutions for specific industries or business processes. Creating case studies that highlight successful implementations of your solution for real-world customers can be a powerful tool for demonstrating your expertise and generating interest from potential clients.
  2. Webinars: Hosting webinars can be a great way to showcase your solution and provide value to potential customers. You can offer educational content, best practices, and insights on specific topics related to your solution.
  3. Blogging: Blogging can help establish your brand as a thought leader in the industry. Creating quality content on topics related to your solution and sharing it on social media platforms can help drive traffic to your website and generate leads.
  4. Email Marketing: Email marketing can be used to promote your content, share updates, and nurture leads. By offering exclusive content, such as whitepapers or e-books, you can entice potential customers to provide their contact information and join your email list.
  5. Social Media Marketing: Social media can be a powerful tool for promoting your content, building brand awareness, and engaging with potential customers. By sharing relevant industry news and insights, as well as promoting your own content, you can establish your brand as a valuable resource for your target audience.

Ultimately, the best content marketing method for Microsoft Dynamics ISVs will depend on your specific goals, target audience, and available resources. It’s important to have a clear strategy in place and to regularly review your metrics to ensure you’re achieving the desired results.

Looking to boost your ISV’s online presence and drive more leads? Let our team of experts help you optimize your content and improve your search engine rankings. With our proven strategies for SEO and content marketing, we can help you reach new audiences and grow your business. Contact us today to learn how we can help your Dynamics ISV thrive in the competitive digital landscape.

Written By

Sam Meloeny

Sam is a Microsoft Dynamics 365 marketing and SEO specialist. She writes to bridge the gap between consumer and technical experts to help readers understand what they're looking for.

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